Diploma in Digital Marketing

Enroll in HITMI’s premier Diploma in Digital Marketing to advance your career as a skilled marketer. Through our hands-on training methodology, you’ll acquire expertise in diverse digital marketing strategies and tactics for successful online brand promotion.

Immerse yourself in practical learning through real-world projects, obtain industry-recognized certification, benefit from live mentorship by seasoned professionals, and open doors to a multitude of career prospects within the dynamic realm of digital marketing with HITMI’s comprehensive diploma program. Enquire now to secure your seat!

Benefits Obtained :

About Diploma in Digital Marketing

In this era of digital transformation, the demand for skilled professionals in digital marketing is soaring, creating numerous career prospects for individuals seeking to thrive in this ever-evolving field.

At HITMI, we are committed to providing you with a comprehensive diploma course in digital marketing. Our curriculum covers fundamental areas such as SEO, Social Media Marketing, Google Ads, Content Marketing, and more, positioning you as a standout candidate in today’s competitive market.

Distinguished as the most extensive diploma course in digital marketing in Mumbai, our program encompasses advanced modules not found elsewhere.

With digital marketing becoming increasingly accessible to individuals from all backgrounds, our training is suitable for students, job seekers, freelancers, entrepreneurs, and seasoned marketers looking to elevate their skills.

For those keen on enrolling in our diploma course in digital marketing in Mumbai. Feel free to contact us

What you'll learn

SEO Techniques for Website Optimization
Google Ads Campaign Management
Email Marketing Tactics
Social Media Marketing Strategies
Content Marketing Strategies
Analytics and Reporting Skills

This course includes

Syllabus of Our Diploma in Digital Marketing Mumbai

Our curriculum is meticulously crafted to encompass a well-structured and comprehensive approach, aligning with the latest trends and adhering strictly to industry standards.

Syllabus Module

Corel Draw
Photoshop
Illustrator
InDesign
HTML5
CSS3
JavaScript
jQuery
Dreamweaver
Bootstrap
AngularJS
Assignments and projects.

Course Curriculum

Website Creation

Introduction to Website Creation:
- Understanding the importance of having a website
- Exploring different platforms for website creation (WordPress, Wix, Squarespace, etc.)
- Setting up a domain name and web hosting
Website Design and Development:
- Designing visually appealing and user-friendly websites
- Creating responsive layouts for mobile compatibility
- Customizing themes and templates
- Integrating essential features such as contact forms, galleries, and sliders
Content Management:
- Adding and managing content (text, images, videos) on the website
- Optimizing content for search engines and user engagement
- Understanding the basics of HTML, CSS, and JavaScript for customization
Website Optimization:
- Optimizing website speed and performance
- Implementing SEO best practices
- Enhancing website security
- Testing and debugging websites

Google Ad Words

Introduction to Google AdWords:
- Understanding the basics of online advertising
- Setting up a Google AdWords account
- Exploring different ad formats and campaign types
Keyword Research and Ad Copywriting:
- Conducting keyword research to identify relevant search terms
- Writing compelling ad copies that attract clicks
- Using ad extensions to enhance ad visibility
Campaign Management:
- Creating and managing ad campaigns
- Setting up ad groups and targeting options
- Monitoring ad performance and making optimizations
Budgeting and Bidding Strategies:
- Understanding bidding strategies (CPC, CPA, CPM)
- Setting budget limits and bid adjustments
- Optimizing campaigns for maximum ROI

Google Analytics

Introduction to Google Analytics:
- Understanding the importance of web analytics
- Setting up Google Analytics tracking code
- Exploring the Google Analytics interface and reports
Data Analysis and Reporting:
- Analyzing website traffic and user behavior
- Creating custom reports and dashboards
- Understanding key metrics such as bounce rate, sessions, and conversions
Conversion Tracking:
- Setting up goals and conversion tracking
- Analyzing conversion funnels
- Optimizing website performance based on conversion data

Google My Business

Setting Up Google My Business:
- Creating and optimizing a Google My Business profile
- Adding business information such as address, phone number, and hours of operation
- Uploading photos and videos to showcase the business
Managing Reviews and Ratings:
- Responding to customer reviews and ratings
- Encouraging positive reviews and addressing negative feedback
Using Google My Business Features:
- Understanding insights and analytics
- Creating posts and updates to engage with customers
- Using messaging and booking features

Search Engine Optimization

On-Page SEO:
- Optimizing website structure and navigation
- Conducting keyword research and optimization
- Optimizing meta tags (title, description, headers)
- Creating SEO-friendly URLs and internal linking
Off-Page SEO:
- Building high-quality backlinks
- Managing local citations and directories
- Understanding social signals and their impact on SEO
Technical SEO:
- Improving website speed and performance
- Implementing schema markup for rich snippets
- Fixing crawl errors and broken links
SEO Tools and Analytics:
- Using SEO tools for keyword research, rank tracking, and competitor analysis
- Analyzing website performance with Google Analytics and Search Console

Search Engine Marketing

Introduction to Search Engine Marketing:
- Understanding the role of SEM in digital marketing
- Differentiating between SEO and SEM
- Exploring popular SEM platforms (Google Ads, Bing Ads)
Google Ads Campaign Setup:
- Creating Google Ads campaigns
- Setting up ad groups and targeting options
- Configuring ad extensions and ad scheduling
Keyword Research and Ad Copywriting:
- Conducting keyword research for SEM campaigns
- Writing compelling ad copies and headlines
- Using ad extensions to enhance ad visibility
Bid Management and Optimization:
- Understanding bidding strategies (CPC, CPA, ROAS)
- Setting bids and budget limits
- Monitoring ad performance and making optimizations
Remarketing and Display Advertising:
- Setting up remarketing campaigns to target past website visitors
- Creating display ads and managing placements
- Optimizing display campaigns for maximum reach and engagement

Introduction to Social Media Marketing:
- Understanding the role of social media in marketing
- Exploring different social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Setting marketing objectives and goals for social media campaigns
Creating Engaging Content:
- Developing a content strategy for social media
- Creating and curating content that resonates with the target audience
- Using visuals (images, videos, infographics) to enhance engagement
Social Media Advertising:
- Creating and managing paid advertising campaigns on social media platforms
- Targeting options and audience segmentation
- Monitoring ad performance and optimizing campaigns for better results
Community Engagement and Management:
- Building and nurturing a community of followers
- Engaging with followers through comments, messages, and discussions
- Handling customer inquiries and complaints effectively

YouTube & Video Marketing

Introduction to YouTube Marketing:
- Understanding the potential of YouTube as a marketing platform
- Exploring different types of video content (tutorials, product demos, testimonials, etc.)
- Setting up a YouTube channel for business
Video Production and Editing:
- Planning and scripting video content
- Shooting and editing high-quality videos
- Adding graphics, music, and effects to enhance video appeal
YouTube Optimization:
- Optimizing video titles, descriptions, and tags for searchability
- Creating eye-catching thumbnails
- Understanding YouTube analytics and using insights to improve performance
YouTube Advertising:
- Creating and managing video ad campaigns on YouTube
- Targeting options and bidding strategies
- Monitoring ad performance and optimizing campaigns for better results

Remarketing

Understanding Remarketing:
- Explaining the concept of remarketing and its benefits
- Understanding how remarketing works across different platforms
- Identifying remarketing opportunities for various marketing objectives
Setting Up Remarketing Campaigns:
- Creating remarketing audiences based on website visitors
- Configuring remarketing tags and tracking codes
- Setting up remarketing lists and segmentation
Remarketing Strategies and Best Practices:
- Developing remarketing strategies for different stages of the customer journey
- Creating compelling ad creatives and messaging for remarketing campaigns
- Implementing frequency capping and ad scheduling to avoid ad fatigue
Monitoring and Optimization:
- Monitoring remarketing campaign performance and effectiveness
- Analyzing audience behavior and engagement
- Making data-driven optimizations to improve campaign ROI

E Commerce Marketing

Introduction to E-Commerce Marketing:
- Understanding the e-commerce landscape and market trends
- Exploring different e-commerce platforms (Shopify, WooCommerce, Magento, etc.)
- Setting up an e-commerce store and product catalog
E-Commerce SEO:
- Optimizing product pages for search engines
- Conducting keyword research for e-commerce websites
- Implementing structured data markup for rich snippets
E-Commerce Advertising:
- Creating and managing paid advertising campaigns for e-commerce
- Using Google Shopping ads and other product listing ads
- Retargeting strategies for e-commerce customers
Email Marketing for E-Commerce:
- Building an email list of potential and existing customers
- Creating targeted email campaigns for product promotions and discounts
- Using automation and segmentation to personalize email content
Conversion Optimization:
- Analyzing user behavior and identifying conversion bottlenecks
- Implementing A/B testing for product pages and checkout process
- Optimizing product descriptions, images, and pricing strategies

Content Marketing

Introduction to Content Marketing:
- Understanding the importance of content marketing in digital strategy
- Exploring different types of content (blog posts, videos, infographics, etc.)
- Defining content marketing objectives and goals
Content Strategy Development:
- Conducting audience research and content ideation
- Developing a content calendar and editorial plan
- Identifying key performance indicators (KPIs) for measuring content effectiveness
Content Creation and Distribution:
- Creating high-quality and engaging content for target audience
- Distributing content across various channels (website, social media, email, etc.)
- Optimizing content for search engines and social sharing
Content Promotion and Amplification:
- Using social media, email, and influencer marketing for content promotion
- Leveraging paid advertising to amplify content reach
- Building relationships with industry influencers and content partners
Content Performance Measurement:
- Tracking and analyzing content performance metrics (traffic, engagement, conversions)
- Making data-driven decisions to optimize content strategy
- Iterating and improving content based on performance insights

Webinar Marketing

Introduction to Webinar Marketing:
- Understanding the benefits of webinar marketing for businesses
- Exploring different webinar platforms and tools
- Setting goals and objectives for webinar campaigns
Planning and Preparation:
- Planning webinar topics and content
- Creating compelling webinar titles and descriptions
- Preparing webinar materials (slides, demos, videos, etc.)
Promotion and Registration:
- Promoting webinars through various channels (website, email, social media, etc.)
- Setting up registration pages and forms
- Using paid advertising to drive webinar registrations
Hosting and Delivery:
- Conducting live webinars and managing technical aspects
- Engaging with attendees through Q&A sessions and polls
- Delivering valuable content and insights to participants
Follow-Up and Engagement:
- Following up with attendees after the webinar
- Providing additional resources and materials
- Collecting feedback and measuring webinar performance

Lead Generation

Introduction to Lead Generation:
- Understanding the importance of lead generation in marketing
- Exploring different lead generation tactics and channels
- Setting lead generation goals and objectives
Creating Lead Magnets:
- Developing valuable content offers to attract leads (ebooks, whitepapers, case studies, etc.)
- Designing compelling landing pages and opt-in forms
- Using lead magnets to capture contact information from prospects
Lead Nurturing and Conversion:
- Implementing lead nurturing campaigns to engage and educate leads
- Using email marketing automation to deliver targeted content
- Segmenting leads based on behavior and interests for personalized communication
Conversion Optimization:
- Optimizing landing pages and forms for higher conversion rates
- Conducting A/B testing to identify the most effective lead generation strategies
- Analyzing lead data and adjusting tactics to improve results
Lead Tracking and Measurement:
- Tracking lead sources and attribution across different channels
- Monitoring key performance indicators (KPIs) such as lead quality, conversion rates, and cost per lead
- Using analytics to evaluate lead generation performance and make data-driven decisions

Online Reputation Management

Introduction to Online Reputation Management (ORM):
- Understanding the importance of reputation management in the digital age
- Exploring the impact of online reviews and social media on brand reputation
- Setting ORM goals and objectives
Monitoring Online Mentions:
- Using tools and platforms to monitor online mentions of the brand
- Tracking reviews, comments, and social media conversations
- Identifying potential reputation threats and negative sentiment
Responding to Feedback:
- Developing strategies for responding to online reviews and comments
- Crafting appropriate responses to address customer feedback and complaints
- Building positive relationships with customers through engagement and dialogue
Building and Maintaining a Positive Online Presence:
- Creating and optimizing social media profiles and business listings
- Publishing valuable content to showcase expertise and build trust
- Implementing SEO strategies to push down negative search results
Crisis Management:
- Developing a crisis communication plan for managing reputation crises
- Responding quickly and transparently to negative publicity or crises
- Rebuilding trust and credibility through proactive reputation management efforts

Affiliate Marketing

Introduction to Affiliate Marketing:
- Understanding the affiliate marketing ecosystem
- Exploring the roles of merchants, affiliates, and affiliate networks
- Setting affiliate marketing goals and objectives
Finding and Recruiting Affiliates:
- Identifying potential affiliate partners and influencers
- Recruiting affiliates through affiliate networks and outreach efforts
- Creating compelling affiliate recruitment materials and offers
Creating Affiliate Marketing Campaigns:
- Developing affiliate marketing strategies and promotional materials
- Setting up tracking links and affiliate tracking software
- Providing affiliates with resources and support to promote products effectively
Managing and Optimizing Affiliate Programs:
- Monitoring affiliate performance and tracking sales and commissions
- Offering incentives and bonuses to top-performing affiliates
- Optimizing affiliate marketing campaigns for better results and ROI
Compliance and Legal Considerations:
- Understanding affiliate marketing regulations and guidelines
- Ensuring compliance with FTC disclosure requirements and other legal obligations
- Implementing policies and procedures to prevent affiliate fraud and abuse

Freelancing

Introduction to Freelancing:
- Understanding the freelance economy and opportunities
- Exploring different types of freelance work and industries
- Setting freelancing goals and objectives
Building a Freelance Brand:
- Defining your niche and positioning as a freelancer
- Creating a professional portfolio showcasing your work and expertise
- Developing a personal brand and online presence
Finding Freelance Opportunities:
- Identifying potential clients and job opportunities
- Using freelance platforms and job boards to find gigs
- Networking and building relationships with potential clients and industry peers
Managing Freelance Projects:
- Establishing clear project scopes, timelines, and deliverables
- Setting fair pricing and negotiating contracts with clients
- Communicating effectively with clients and managing expectations
Freelance Business Management:
- Managing finances, invoices, and payments as a freelancer
- Handling taxes, legal contracts, and intellectual property rights
- Scaling your freelance business and building long-term client relationships

Assignments & Projects

Practical Application:
- Hands-on assignments for each module
- Real-world problem-solving tasks
- Application of theoretical knowledge
- Case studies analysis
Project Work:
- Larger projects integrating multiple skills
- Comprehensive digital marketing campaigns or websites
- Portfolio development showcasing completed projects
- Peer review, feedback, and presentation of projects.

Enquire Now!

Why Choose HITMI Institute for Diploma in Digital Marketing Course

Testimonials

Frequently Asked Questions

What is digital marketing course?

Our digital marketing course covers essential skills such as SEO, Social Media Marketing, Google Ads, Content Marketing, and more, enabling you to excel in the ever-evolving digital landscape.

Will I receive a digital marketing course certificate on completion of training?

Yes, upon completing our digital marketing training, you will receive a recognized certificate validating your proficiency in the field.

Which is the best digital marketing institute in Mumbai?

HITMI stands out as the top digital marketing institute in Mumbai, offering comprehensive training and advanced modules not available elsewhere.

Why should I learn digital marketing?

Learning digital marketing opens doors to abundant career opportunities and allows you to stay relevant in today’s digital-first world.

Is there a certification upon completion of the course?

Yes, you will receive a recognized certification from HITMI Institute upon successfully completing the Digital Marketing Course.